Posts

strategic gifts with John Ruhlin

The Art of Giftology: Energize Your Business and Personal Life With Strategic Gifts with John Ruhlin

Strategic Gifts are what we call “Thoughtful Thoughts.”  Giftology author John Ruhlin tells us about the science of strategic gift giving and how it can galvanize your business and personal relationships for years to come.

About John Ruhlin

John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar’s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.

John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company. He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.

John Ruhlin’s Story

John Ruhlin grew up on an Ohio farm milking goats. An overachiever all his life, John didn’t know exactly what he wanted to do. All he did know was that he didn’t want to be working on a farm for the rest of his life.

John Ruhlin says it only takes one mentor to change your life. As a young man, his mentor was his girlfriend’s dad who showed him what happens with acts of radical generosity. When John got an internship with the Cutco knife company, he achieved great success, not by selling knives, but by applying the psychology of deepening relationships by giving strategic gifts.

Now John Ruhlin sends out $250,000 a year in gifts, spending $200-500 per gift. This may sound crazy, but he says that his prospects’ time is worth that much. His small eight-person firm has landed monstrous companies by radical generosity, and when you take into account how much you might spend on restaurants and events entertaining prospects, Ruhlin’s gift expenditures are not so out of proportion. Colleagues, associates, and clients may not remember the steak they ate or the wine they drank, but a treasured gift will make them remember you again and again. It may be mind-blowing, but it’s actually smarter to reallocate resources for generous gifts instead of spending on trade shows or expensive dinners.

The Philosophy of Giftology

Did you know that giving strategic gifts can make a huge difference in your work and family life? For most men, trying to think of thoughtful gifts feels awkward. This is why guys usually ask wives to choose the gifts. So how can you choose a gift that will leave a meaningful impression that lasts?

The last thing people need is more crap. Most of us are overwhelmed by stuff we don’t need or want. But we all have room in our lives for more artifacts – the types of gifts you would save from a fire or pass down as an heirloom. This type of gifting is not a new idea. It’s old school. Our grandfathers and fathers did it. We’ve just forgotten.

Gifting Fundamentals

  • Get the spouse and family in on it – Knives are used every day in a family’s home to prepare food. This is a very intimate ritual and that is why John has had such success in selling engraved knives. His gifts became part of people’s lives. He says “try to find a gift that becomes part of the fabric of the being of that person.”
  • Make everyone look better – Giving gifts that make an executive look like a hero in front of his wife will win you extra points. Likewise, giving your wife an extraordinary surprise in front of one of her friends will amplify the effect of the gift that much more
  • No logo or promotional slogans – Adding branding or contact info to a gift defaces it.
  • No strings attached – Don’t cheapen the thought be hinting at getting something in return. Make it about the other person and they’ll put the spotlight on you.

More Strategic Gift Tips

  • Personalize the gift with the recipient’s and the spouse’s or family’s name.
  • Make sure the gift is accompanied by a handwritten note.
  • Make sure the gift is the best in its class and will last a lifetime or more.

Gifting your family

It’s more difficult to gift on a personal side, and John Ruhlin admits that he was horrible at gifting his wife, but he also says that men don’t really suck at gifting. They just suck at putting time and attention towards it.

Strategic Gift Tips for Family

  • Gift according to love language – Does your spouse appreciate your time, experiences, time for herself? What are those things your kids always want to do that you never have time for?
  • Gift outside normal times – Giving a gift on Christmas and birthdays is expected. Giving gifts on a random day has more impact because it’s not obligatory.
  • Take notes throughout the year – John Ruhlin listens to his wife and kids whenever they mention things they might like and uses Evernote to save gift ideas for later.

Parting wisdom on being a good dad

John Ruhlin is a traveling entrepreneur and a husband, but he also has three little girls all under the age of 5. As a family, they devote a lot of time and attention to cultivating faith.

He, like many parents, sometimes wondered if it’s sticking, but he has seen the power of pouring in core values at a super early age. His advice is that children’s minds can process much more complex concepts than we give them credit for. “Don’t treat them like they can’t understand.”

 

RESOURCES

==>NEW!!<== Grab a copy of The Dad’s Edge AUDIOBOOK on iTunes or Audible

GRAB A COPY OF THE DAD’S EDGE HERE

Check out our Dad Edge Group on Facebook Request Entry Here

 

We have new Dad Edge T-Shirts!  Grab one HERE

Check out a free chapter from: THE DAD’S EDGE on UNLIMITED PATIENCE HERE

Check out this free resource on: CONNECTION WITH YOUR SPOUSE

Check out this free resource on:  CONNECTION WITH YOUR KIDS

Links

 

Connect with John Ruhlin

JohnRuhlin.com

Facebook

Twitter

LinkedIn

YouTube 

Giftology on Amazon

will it fly with pat flynn

Will It Fly with Pat Flynn

Will It Fly with Pat Flynn

Larry and Shawn interview Pat Flynn, founder of Smart Passive Income and author of Will It Fly. In this episode, Pat shares his dynamic story of ground-up success and balancing an entrepreneurship with family.

Key Takeaways:

The intro of Will it Fly with Pat Flynn…We’ve all done it-taken a plain piece of paper, folded it into what we believe will be an aerodynamic masterpiece, only to watch our paper dream nose-dive to the floor. Why? Why would our paper airplane be any different from the other guy’s which looked eerily similar, yet flew like an F-15 Fighter jet? Well, maybe we simply needed a bit more direct guidance. Pat Flynn likens this scenario to entrepreneurship: we see one guy making bank over a great internet idea; we think it looks simple enough, buy business cards, get a great website going and boom. Fail. Why? Maybe that idea worked for that other guy because it worked for them; it fit their values, and it helped them look inward.

Pat states that in work, you don’t need to trade time for money; it’s more trading value for money. For instance, if you provide a service, product or idea online that makes other people’s lives easier or better, you can literally work mere hours in a work week, wake up and see exponential money in your account. Of course, this only works if the idea, product or service is something you believe in and others will need. You need to identify your “why”. Why do you want to create this product, service or idea?

Then, once you’ve got that great product and it’s time to market it and get your business up and running, you have to balance your family and home life as well. Schedule your work around your life, not your life around your work.  This means building entrepreneurial boundaries. In other words, make your own set hours, stick to them and “check-in” to your family and other core values. This way, you are able to focus 100% on what is directly at hand.

So, maybe your first attempt with the paper airplane didn’t fare so well. But, in your second attempt, you got guidance, you decided what you wanted the airplane to look like and it was a total success.

Free Resources:

Check out a free chapter from: THE DAD’S EDGE on UNLIMITED PATIENCE HERE

The Dads Edge Book

Check out this free resource on: CONNECTION WITH YOUR SPOUSE

Check out this free resource on:  CONNECTION WITH YOUR KIDS

Links

Pat Flynn Links:

If you enjoyed this episode, Will It Fly with Pat Flynn, let us know. Leave your comments below as we would love to hear your thoughts so we can continue to provide you with content you enjoy.

aaron walker

The Ultimate Guide to Work/Life Balance with Aaron Walker

Episode Overview:

Aaron Walker, veteran entrepreneur and business and life coach, friend and peer of Dave Ramsey, shares his incomparable life success story as well as tips for you to live your best life. Aaron has mastered a work-life balance spanning 37 years through grit and determination.

Key Takeaways:

• Learn how to get what you really want out of life
• Discover how and why strong relationships lead to success
• Having a plan and executing upon your plan
• Successful people and the power of weekly mastermind groups.

About Aaron Walker

aaron walker

Aaron Walker is, without question, a veteran entrepreneur. Starting his first business at 18, and selling to a Fortune 500 company nine short years later, demonstrates Aaron’s passion for success. Unwilling to rest on past success alone, Aaron started, bought, and sold eight successful companies over the past 36 years. Having a strong desire for personal development has kept Aaron in a weekly mastermind group for more than a decade with Dave Ramsey, Dan Miller, Ken Abraham, and seven other notable Nashvillians. Aaron has enjoyed a 35-year marriage with his beautiful wife, Robin. Today, Aaron spends the majority of his time helping men grow in success and significance as President and Founder of View from the Top, a premier life and business coaching resource.

Get what you really want

We live in a world of “right now.” We want what we want when we want it. But this doesn’t always equate to getting what we really want in our lives. Aaron’s advice to being truly successful is being able to delay the immediate gratification of what we want “right now” for what we really want for ourselves and our family.

It’s all about relationships

No one has been successful on their own. It’s hard to let go of that control, but in order to really succeed, we need people around us to cheer us on when times get tough. Investing time into the relationships that matter most, our family and our friends, yields the greatest dividends. Think about it: you’re at the gym with your buddy. You’re bound to push out that last rep if you have someone holding you accountable!

Predetermine what you want

Dreams are great, but without a concrete plan, that’s just what they are: dreams. Goals are dreams written down with an executable plan. You’re a guy, you like a strategy. Write down what you really want. Put a completion date next to it. Follow the plan.ou accountable!

Aaron Walker’s Links

Special Link For Listeners of this Show: www.viewfromthetop.com/gooddad

Aaron’s: Twitter

Aaron’s: Facebook

Aaron’s: LinkedIn

View from the Top: Website

Free Resources:

Check out a free chapter from: THE DAD’S EDGE on UNLIMITED PATIENCE HERE

Check out this free resource on: CONNECTION WITH YOUR SPOUSE

Check out this free resource on:  CONNECTION WITH YOUR KIDS

Links

Thank You!

Thank you so much for checking out this episode of The Good Dad Project with Aaron Walker. If you haven’t done so already, please take a minute to subscribe and leave a quick rating and review of the show on iTunes by clicking on the link below. It will help us to keep delivering life-changing information for you every week!